Bridging the Marketing Gap
“At VERA, we focus our efforts on bridging the marketing gap. We provide an extensive marketing network to support and assist individual properties.”
Outstanding service standards in a hotel do not necessarily translate into revenue and profits. Without outstanding marketing strategies, a property remains in obscurity. Noise making is needed to create awareness for your property.
The primary task of VERA marketing management is to build a profitable business and image for your property through integrated sales, marketing and promotional efforts. Every hotel has a unique positioning in the market. Our marketing strategies will strengthen the property’s positioning. Putting into place, a well-thought plan on how to be unique and how to stand out from the marketplace?
Under the VERA marketing alliance, the joint marketing campaign maximizes impact and minimizes cost. Brand synergy is achieved through our cost-effective marketing program.
We promote your property to the right market segments. Each hotel thus benefits from international and national marketing opportunities through effective distribution channels. At VERA, we will always focus our marketing efforts to achieve profitable results and always strive for the best return.
Putting Values Into Practice
Teamwork, risk-taking, initiative, showmanship, responsiveness, attention to detail, cleanliness, innovation, speed and creativity are the VERA values in achieving the levels of service, quality and productivity.
VERA training for positive results focuses on establishing training objectives and designing an effective training plan. Human Resources strategies that impact bottom line profitability are fundamental to VERA ‘s development of highly motivated and competent hotel staffs.
VERA coaching activities provide learning opportunities for hotel staff to develop skills, attitudes and knowledge. Hotel and resort owners will benefit from VERA ‘s comprehensive training plan for the achievement of cost savings, guest satisfaction, efficiency and professionalism.
Enjoy Enduring Financial Success
To run a business smoothly, it is always essential to plan working capital and it is particularly important when starting a new hotel and/or resort. VERA’s specializes in developing financial strategies for start up hotels or resorts. VERA provides financial expertise in executing turnaround strategies for financially distressed properties.
VERA assists in financial forecasts and budgets to improve management’s control of hotel operating expenses and help determine the profitability of the property. VERA expertise in forecasts gives hotel and resort owners a projected level of sales, while budgets likewise alert owners to significant expenditures that are on the horizon or predictable shortfalls in revenues, providing a benchmark for capital expenditures.